A Spanish teacher in Highland Park ISD, Highland Park, Texas, for 9 years, Katherine Herron started ¡Hola HP! tutoring so she could work while staying home with her kids. But when her business exploded, the demands of her new career threatened the lifestyle she planned for her family. Continue reading
Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.
How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading
More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading
As you gear up for your busy season, you may think summer should be your only focus right now. However, you can get a jump on marketing for the coming year by doing this one thing NOW: Continue reading
Crafts have become a staple in camps and classes of all kinds, keeping kids busy with their inexhaustible potential for fun and learning. But ask any parent or youth director, and you might hear something about the dark side of crafts. They can easily become expensive, messy, and wasteful. Continue reading
Tyra Damm was widowed in 2009 when her husband Steve died of a cancerous brain tumor at 40 years old. Since the time of his diagnosis, Tyra has written a beautiful and penetrating blog about their journey as a family, including her transition to single parenthood. She also writes related columns for The Dallas Morning News.
Since today is National Single Parent Day, we called on Tyra to share some practical ideas about how camp and class directors could broaden their reach to children of single parents. Continue reading
Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1
But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading
You know that to market your program, you always have to keep the needs and desires of your audience at the forefront of your mind. But youth directors face 2x that challenge: your audience includes kids AND parents. So your marketing efforts must speak to both groups. Continue reading
Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it! Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!
Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading
Does your program teach and promote the arts?
Do you have a personal passion for the arts?
Do you have or know kids who have or could benefit from arts programs?
If you answered yes to any of these questions (which should be most of us!), someone in your world stands to be impacted by the funding risks that arts education programs and organizations are currently facing.1 Continue reading