How to Inspire Parents Who are on the Private School Fence

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For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading

Why Instagram is Absolutely Perfect for Your Program

When deciding how to spend your time and money on social media, it’s important to stay aware of trends—especially when a platform hits 700 million users like Instagram did last spring.1

Whether your school or camp uses Instagram or not, here’s a crash course in the platform that can help you decide if it’s right for your camp or school. (Hint: It is! For ideas, scroll to the bottom of this article.) Continue reading

4 Visions for Transforming the Afterschool Space

Many American parents face the challenge of finding affordable childcare beyond school hours.1 It’s estimated that 18.5 million children need supervision after school because of parents working full time. Of those, 8.4 million are enrolled in afterschool care programs, which leaves a whopping 15 million kids alone and unsupervised after school hours.2 Continue reading

How To Inoculate Yourself from Program Stress [TED Talk Review]

We love TED Talks. There are so many great ones, but who has time to keep up with them all? That’s why, every so often, I want to share a TED learning that might be useful to our customers.

In his talk What I Learned From Going Blind in Space,1 astronaut Chris Hadfield described…well, that. He was outside the spaceship when it happened, attached to so-called ‘safety’ only by a tether and the voice of Command in his ear. He told about the training he’d been through that allowed him to stay calm. Continue reading

On Spinners & Slime: Surviving the Latest Kid Trends:

If your life includes teaching or parenting middle schoolers, you’re probably aware of these popular tween obsessions—slime, fidget spinners, and water bottle flipping. Whether you’re getting a break from these trends or about to start dealing with them in your camps and classes this summer, here are some of the pitfalls and payoffs of these crazes, according to these news articles: Continue reading

Promote Kids’ Health with Global Running Day & Get Outdoors Day

How many times as a kid did your mother or caregiver urge you outside because you needed to “run off some energy” or “get the wiggles out” or “soak up some good, old-fashioned sunshine”? (Sure, she also wanted you out of her hair for a while, but that’s beside the point.)

On the heels of Mother’s Day, I’m realizing that many of us believe fresh air and exercise are good for us because our mothers told us so—not just because of all the research studies we’ve read that indicate kids’ playtime in green outdoor spaces reduces symptoms of attention disorders and improves results on standardized tests.1

Continue reading