Why We Aren’t Surprised by Camps’ Response to Hurricane Harvey

Following the aftermath of Hurricane Harvey, which made landfall in Texas on August 25th, camp directors came to the rescue—helping families who needed a safe place for their kids.

Schools in certain areas were forced to close or delay openings. About 80% of Houston ISD opened for the first day of school on September 11.1 But until then, as families struggled to assess damages and start rebuilding, many children were left in limbo. Continue reading

It’s Camp Reporting Time. Do You Know Where Your Numbers Are?

Congratulations on another summer season in the books!

As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You may have gotten critical feedback from parents in particular areas, a tepid response from kids in others, or a gut feeling about certain encounters or activities. Continue reading

Attracting Millennial Parents to Your Private School

As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.

Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading

“How Did You Hear About Us?”

Getting your content seen online

Imagine you spent hours planning a class for your students. You researched new ideas, planned original content, found (or created) awesome visuals, and prepped your space in an engaging way. But then nobody showed up.

What a waste, right? – of time, money, energy? You’ve labored over exciting material and presentation, but no one came to enjoy it! Continue reading

How to Inspire Parents Who are on the Private School Fence

private school recruiter

For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading