Stuff that Bugs Parents about Kids Programs This Time of Year

Man and Giants BugsWith summer approaching and fall right on its heels, everybody who has anything to do with kids is BUSY and trying to accomplish A LOT.

“This time of year” is really any time of year when sessions or programs are starting or ending. And at those times, parents’ two top pet peeve seem to revolve around communication with kid’s programs staff. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Starbucks’ Pumpkin Spice Latte and the Countdown to Camp

woman drinking coffee

Whether you’re counting down the days to camp or the first day of classes, anticipation is a key part of the experience for those who are participating. No one gets this better than Starbucks.

Every year, Starbucks welcomes fall with a special drink that emerges for only a few months: The Pumpkin Spice Latte. With over 200 million cups sold per year, this Starbucks heavyweight rakes in a whopping $1 billion in revenue, inspiring memes and more than 2.5 million posts on social media annually. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Guest Post: From the Camp Years to a Gap Year

teens at a fork in the road

Guest post by Camille Heidebrecht from Winterline Global Education.

The Progressions of Summer Camp

I distinctly remember my summer camp days as a kid in rural Pennsylvania. For most of each summer, I attended a day camp:  Dodgeball, structured arts and crafts, a packed lunch, and afternoons at the camp pool. It was fun seeing all of my camp friends every day, looking up to my counselors (whose jobs I couldn’t wait to have), and hitting the snack shack at 3:00 p.m. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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How to Avoid a Bed Bug Infestation (or Treat one)

Bedbugs

GOOD NIGHT, SLEEP TIGHT …

Parents want kids coming home from camp with happy stories, new friends, and increased confidence—NOT bed bug bites, and certainly not the pests themselves!

But camps are primary targets for the pesky insects. Bed bugs are usually found near areas where people sleep, especially where there’s a high number of visitors. According to the American Camp Association web site, camps call every year with questions about bed bugs. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Camp Marketing Tip: Find Your Value Wedge

Find the Overlap

Camp or class directors who wear a marketing hat (along with a dozen others) sometimes have trouble keeping up with corporate marketing concepts like power positions,1 value propositions and the value wedge. If your eyes haven’t glazed over yet, you’re further along than many.

CTA.Click to registerOften, however, there’s a simple and important concept at the core of such language that we believe you deserve to know about!

Case in point: Value Wedges.

Learn how to create your value wedge in only 15 minutes. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Class Software Connects Kids to the FUN!

Camp director on tablet

Office work is NOT why you got into the business of kids. Staffers and directors are usually at their best when working with young people and channeling their creativity.

In these busy weeks leading up to summer, don’t get beleaguered by the business side. Take a quick look at these 4 short videos (less than 2 minutes each) to reframe the challenges and consider solutions for getting more kids into your program.

It’s not too late to ACTIVE-ate your next session! Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Demystifying SEO for your Camp or School

blog image secret to standing out SEO

No doubt you’ve heard of SEO or Search Engine Optimization. If it scares you, you’re not alone. It can seem like a dark art!

But here’s the good news: If the very idea of SEO makes your brain want to explode, take heart! You can calm your snapping synapses with a simply explained, basic understanding of SEO in only 15 minutes. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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The Best Mother’s Day Gift You Can Give Campers’ Moms

Gift for momAs summer approaches, you’re probably putting a lot of effort into filling enrollments and preparing for the best camp season yet.

With Mother’s Day just around the corner (May 8), now is a good time to think about not just your campers, but their moms.

2016 Parent Survey: Find out what Mom’s looking for in a camp. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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Crafting Happy Camp Experiences

Bein' happy blog image

Happy Campers

Almost everyone has used the phrase “happy camper.” Somehow the two words have become a pair. That’s why an article I found on happiness seemed perfect for my camp audience.

Happiness is a major life goal, so a tech company wondered why designers don’t make happiness their starting goal when creating new technology. Recently they brought together representatives from Disney, Lippincott, and SoulCycle for a SXSW event called “Designing Happiness.”1

You’re probably not a tech geek, but their ideas are worth pondering. After all, YOU create, too: One or more camp seasons and sessions every year! The 3 stages of the science of happiness apply as much to camp as anywhere–and can even help you grow your camp, when you take advantage of the cycle!

Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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You’re Too Busy NOT to Take a Break

Today’s topic is in honor of camp directors’ steadily escalating busy season, ramping up right now.

Are You Too Busy to Take a Break?

CTA 4 easy steps accelerate season launchI’m the worst in the world about uttering sentiments like these–

  • “I’m too busy to take a break”
  • “I don’t have time to go to lunch”
  • “This has to get done before I can leave the office/go to bed”
  • “I couldn’t get to sleep last night; my mind was just racing”

Without a doubt, every camp director out there is frequently guilty of burning the candle at both ends and running around like the proverbial headless yard bird. Continue reading

Gina Calvert

A former camp director, Gina is a word nerd who has been writing for ACTIVE for five years. When she’s not crafting content, she's riding on the back of her hubby's motorcycle, coaxing flowers to grow in her garden or catching up on Netflix.

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