The Ultimate Social Media Plan for Camps & Classes

Build a social media strategy for your camp or afterschool program

Here on the Let’s Talk Camp blog, we’ve explored the benefits of live video and podcasts, as well as connecting with Generation Z. We’ve also provided tips for identifying and utilizing social influencers and creating timely communications to share with current and potential participants. Each of these smart strategies can help grow your camp, class or after-school program, and they’re all powered, in large part, by social media.

Social media is one of the most valuable tools you can use for your business, but it’s also complex and often misunderstood. An effective social media strategy involves multiple platforms, each with individualized best practices and targeted strategies. So, just like any other important tool–your computer, your phone system–a set of instructions can be a big help, indeed.

Build a Custom Social Media Plan For Your Program

social media strategy for camps and afterschool programsOur Social Media Playbook for Camps & Classes is your instruction manual for social media. This comprehensive guide walks you through every step of creating a social media marketing plan, from choosing the best platforms to creating effective content to tracking progress toward your goals. Plus, it’s filled with tips and tricks for building your audience and driving engagement all year long.

Click here to download our free Social Media Playbook and put social media to work for your camp, class or after-school program today!

7 Management Time-Savers for Summer Camp Directors

Time Management for Summer Camp Counselors and Directors

You’re in the midst of your camp’s busiest season, staring down a long laundry list of things to do each day. Campers to check in, programming to oversee and staff to manage are just the tip of the iceberg. Any opportunity to streamline and save precious minutes is welcome this time of year.

Read on for a few tips and tricks to save camp directors time and energy to boot!

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Packing for Summer Camp: Don’t Let Campers Forget These Essential Items

Share this packing list with parents so your camps don't forget anything they'll need for camp!

Kids arrive at camp all smiles and excitement, their bags packed neatly with clothes, swimsuits, shoes, socks and toothbrushes. Throughout the session, however, a few “uh, oh” moments may spoil the fun. Now is the time to remind your participants about a few frequently forgotten summer camp essentials to add to their packing lists. Check out our handy list below, and you may even choose to share it via email or social media. Parents will thank you, and the kids will, too! Continue reading

How to Identify the Warning Signs of Bullying

warning signs of bullying

Bullying is no longer an issue in the shadows, discussed only in whispers and often dismissed as minor child’s play. According to the National Center for Educational Statistics, one in every five students reported being bullied in 2016. Whether bullying occurs in-person or online, victims across all demographics can be targeted in wide-ranging, and often extremely cruel, ways. Continue reading

Pre-Summer Communication for Camp Directors: Share the Benefits of Camp

Share the Benefits of Summer Camp with Parents

Parents who grew up going to camp every summer are likely aware of the benefits those experiences provided. But what if they didn’t?

The pre-summer weeks are a great time to emphasize the positive effect your camp can have on kids’ minds and physical health. Plus, a well-timed email can spur a decision if parents or kids are still on the fence, filling last-minute vacancies in your sessions. Continue reading

Perspectives & Connections Highlight the 2018 Tri-State Camp Conference

ACTIVE Camp and Class Team at ACA Tri State 2018

The 2018 Tri-State Camp Conference, hosted by the American Camp Association of New York & New Jersey, took place March 19-22 in Atlantic City. Representing the world’s largest gathering of camp professionals, some 3,000 attendees came together this year to share insights, display products and services and connect with colleagues in the camp industry. Continue reading

2018 ACA Conference Recap: ACTIVE Network’s Camarin Wanamaker on “Kids Today”

The 2018 American Camp Association (ACA) National Conference took place February 20-23 in Orlando, Florida. The event brings together over 11,000 professionals in the camp and after-school industry to learn new skills and share their experiences in forming the minds and lives of young people across the country.

This year, ACTIVE Network’s Camarin Wanamaker, Digital Marketing Consultant, was a featured speaker at ACA. With more than a decade of camps and classes experience at ACTIVE, she has great insight into the market. We caught up with Camarin to get a few of the major takeaways from her presentation, “Kids Today.” Continue reading