Last week we talked about how to make your messaging customer-centric as we move into the holidays. A strong finish to 2017 will boost your start to 2018, so we wanted to give you some specific ideas for capturing their attention at this busy time of year. Continue reading
Have you made plans for the holidays yet? We’re not talking about plane reservations to visit Mom and Dad. We ‘re talking about making plans to connect with your customers and former participants before the end of the year. Continue reading
Parents are stressed. If there’s one thing they crave, it’s simplicity. For things to work as they should. For the technical details of child-rearing to be easier so they can focus on the weightier matters.
Tim Hudson, founder of SixBySix Performance Lacrosse Courses in England, knows this. And he weaves that understanding into his mission and operational strategy. Continue reading
You’re working with camps or with young people, in general, and you’re wondering if camp directing is for you. Becoming a camp director usually doesn’t require a special degree, certification, or professional exam. Those who get into it are not motivated by status or money. It’s kind of like an extreme sport—you’re motivated by intangible rewards.
Here are some clues that camp directing might be in your future. Continue reading
Recruiting, recruiting, recruiting—it’s on every director’s mind and to-do list. As you follow up with campers from last summer, tend to marketing tactics, and make appearances at school and community events, how do you also make time for staff recruiting this time of year? Continue reading
Chris Rubio is the #1 snapping trainer in the country, and Chris Sailer is a top kicking trainer. Former UCLA teammates, their camps offer training and high exposure to student-athletes pursuing D1 college scholarships or a career in the NFL.
Samantha Haines administrates both camps, managing details for campers and parents. With 2-3 college events every year and 5-9 high school camps per season (except winter) in different states, and an email database of 10,000, she has her hands full. Continue reading
Say the term “helicopter parent” in a group of youth experts and educators, and watch eyes roll and heads nod in sympathy all around. Most kids activity organizers deal with parents who are overly involved in the lives of their children, all the while shielding them from important growing pains of failure, conflict, and hard work. Continue reading
If you’ve been dipping your toes into the world of marketing, you’ve likely heard the phrase consumer demand generation. Simply put, it means to generate a demand for your camp or program among consumers.
If you’ve dived into the deep end of the marketing ocean, you may have decided that trying to generate interest in your programs is harder than it looks and more than you can handle if you’re wearing all the hats. Continue reading
Following the aftermath of Hurricane Harvey, which made landfall in Texas on August 25th, camp directors came to the rescue—helping families who needed a safe place for their kids.
Schools in certain areas were forced to close or delay openings. About 80% of Houston ISD opened for the first day of school on September 11.1 But until then, as families struggled to assess damages and start rebuilding, many children were left in limbo. Continue reading
Great design, strong copy, and strategic offers are all keys to an ad’s impact. But the first step is capturing attention. Understanding the basic elements of effective digital ads can save a lot of time and money — which is why we evaluated nearly a year’s worth of ads and how people interacted with them online. Continue reading