The 2 Most Important Questions to Ask Your Participants’ Parents

Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.

How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading

Earth Day is BIG. How Will You Commemorate?

More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading

National Single Parent Day: 6 Ways to Make Participation More Doable

Tyra Damm was widowed in 2009 when her husband Steve died of a cancerous brain tumor at 40 years old. Since the time of his diagnosis, Tyra has written a beautiful and penetrating blog about their journey as a family, including her transition to single parenthood. She also writes related columns for The Dallas Morning News.

Since today is National Single Parent Day, we called on Tyra to share some practical ideas about how camp and class directors could broaden their reach to children of single parents. Continue reading

How to Master the Double Challenge of Reaching Parents AND Kids, Part 2

Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1

But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading

6 Ways Kids Activity Directors Can Unplug

Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it!  Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!

Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading

Why the Threat to the Arts Threatens Us All

Does your program teach and promote the arts?

Do you have a personal passion for the arts?

Do you have or know kids who have or could benefit from arts programs?

If you answered yes to any of these questions (which should be most of us!), someone in your world stands to be impacted by the funding risks that arts education programs and organizations are currently facing.1 Continue reading