Told a Good (Data) Story Lately? Part 1

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Have you ever thought of storytelling as a venue for increasing sales? A recent article in Forbes says it succinctly: People hear statistics, but they feel stories.1 According to Forbes, when you package business data into a story, you help your audience move from the logical side of the brain to the emotional side of the brain.

Do you have a way to gather trustworthy data? Continue reading

How & Why to Incorporate User Generated Content into Your Marketing Strategy

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Wikipedia defines user generated content (UGC) as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites”.

In other words, content not from YOU. Continue reading

Is Facebook Live Right for You?

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Once again, Facebook is taking social engagement to the next level.

Viewers of these real-time video events have been able to ask Stephen Spielberg questions about his latest movie, attend batting practice with the Texas Rangers, or just hang out with a quirky friend while he feeds his fish every morning.1

What does Facebook Live mean for your camp or school? Continue reading

Now That Your Session is Over, Customer Feedback is Your Top Priority

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If you direct a summer program, the start of school marks a new season of to-dos. Hopefully, you have time to breathe, plan and strategize again ­– to find those notes you may have scratched out over the summer to remind you of all the things that would have to wait until you finished your season.

What’s at the top of your list? Continue reading

[Slideshow] How Do Kids Activity Directors Envision Success?

We’ve been noticing something about the amazing people who choose our camp and class management software.

Camp directors, school directors, coaches, athletic directors, mentors – many times these folks want something different than your typical business owner. The traditional thinking is that anyone who launches a program wants it to grow as big as it can. Every dollar earned is a tick mark toward the tangible “success” by which most enterprises measure themselves.

Not so with this gang. Continue reading

3 Secrets of Pokémon GO You Can Use in Your Program

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Pokémon GO is officially the most popular digital game of all time!

Even if you took a break from technology this summer, you’ve most likely heard about the phenomenon driving kids and adults to seek out digital creatures in an augmented reality at unprecedented rates:

  • 21M daily active users in the US alone
  • $23 billion value increase for Nintendo in weeks following the game’s release
  • 645M+ posts, shares, reactions, and comments about the game on Facebook

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Ever Wish For Your Own (Free) Marketing Consultant?

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You know kids, and you know how to enrich their lives. But you may feel less confident about the marketing side of your camp or school – especially in the complex, fast-evolving landscape of digital technology.Dramatic Ed CTA

What if you had your own personal digital marketing consultant to guide you? To give you a tangible plan, tailor-made for your organization? To help when you need it?

What if you received this service for free because you’re an ACTIVE camp software customer?
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How to Respond to Negative Social Media Comments

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Would you say you deliver superior service to your customers? 80% of companies think they do. But guess what? Across the board, only 8% of their customers agree.

Ouch! Most of us are clearly out of touch and have a lot of work to do when it comes to recruiting an army of “Raving Fans.” Getting feedback on our customers’ experiences is critical, and now more than ever, social media provides just the platform to get the inside scoop on what people are experiencing – good or bad.

Get our free Social Media Playbook!

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