What is a Twitter #hashtag?

Twitter is a great resource for Camps that are trying to increase exposure and build brand awareness.  Companies as large as American Express, Lexus and Ritz Carlton have all found success in creating conversations on Twitter by using #hashtags. 

What is a hashtag? The # or hashtag prior to a subject matter (example #summercamp) allows for quick categorization of your message’s content.  This assists when people are searching for certain subject matter or want to join the conversation.

Try searching a few camp specific hashtags from Twitters home page, a few we have found are #summercamp, #jewishcamp, #ilovecamp and #bestsummerever. 

Let us know how you are using Twitter to help with your camp.