In an effort to overhaul the 1998 Children’s Online Privacy Protection Act (COPPA) the FTC is considering online privacy rules that will make it more difficult to collect information about children without the consent of parents.
This new legislation is targeted specifically at advertisers and social networks . Although most camps only collect information online through COPPA complaint 3rd party vendors, links from their websites to social media outlets like Facebook and Twitter maybe out of compliance.
The FTC proposal highlights that the original 1998 legislation “did not foresee how easy and commonplace it would become for child-directed services to integrate social networking and other personal information collection features into the content offered to their users, without maintaining ownership, control or access to the personal data”
The agency will be taking comments on the proposal over the next 30 days with a vote scheduled for later this year.
We will keep you up to date on these changes as they are sure to impact how Camps do business.