We’ve been championing the use of social media to promote your camp business for awhile. If you’re not sold yet on its importance, maybe these statistics from the 2013 Pew Research Center Social Media Update will convince you otherwise.
Dive in to learn how these Facebook, Twitter, Pinterest, Instagram and LinkedIn demographics affect your market. You’ll get a better picture for who your potential customers are and where to cross paths.
Keep in mind that 73% use some sort of social media outlet and 42% of all adult users use multiple social networking platforms.
POPULARITY AMONG MAJOR PLATFORMS AMONG ALL INTERNET USERS
71% use Facebook
22% use LinkedIn
21% use Pinterest
18% use Twitter
17% use Instagram
71% of all internet users use Facebook
Facebook is still the most used social media platform
18% of all internet users use Twitter
21% of all internet users use Pinterest
17% of all internet users use Instagram
22% of all internet users use LinkedIn
(Note: all percentages are based on all the online adults who use each platform.)
If nearly 3/4 of all adults online are on social media–you need to be there too!
Your Turn: On which platform do you see the most engagement? What do these demographics tell you about your social media strategy?