Get Answers to Your Program and Camp Marketing Questions [Free Gift]

Marketing Toolkit Header dance classSummer camps and programs may be in session, but right on the heels of this session will come another one…and another one…and so on. Every season and session brings with it the same concerns:

How can I fill my spots?

Will current campers and students return?

How can I reach new participants?

How can I get found on Google?

How do I manage social media?

How can I afford marketing?

How can I learn marketing?

We know that kid-program organizers like you are the very epitomy of BUSY. We regularly hear from our customers that marketing is one of their biggest challenges. In fact, the Director of a music camp recently told us:

“This is a completely new adventure for me and I thought marketing would be a “piece of cake.” Just tell some people and they would come running and bring their friends. Boy, was I wrong!!  The time factor alone makes [marketing] even more difficult.”

We’ve been working on a gift for you all spring, and we’re delighted to offer you our most comprehensive package of program and camp marketing resources ever.

All in one download, you’ll get:




The Strategic Marketing Playbook







Three Key Steps to Building Your Brand







The Busy Program Director’s Email Marketing Cheat Sheet







Social Media Marketing Playbook



get found on google




Ten Tips to Get Found on Google






Marketing doesn’t have to be expensive. One of our customers reduced a large annual advertising budget by 85% simply by using the tools provided in our camp management software and a few simple strategies. With or without our software, these five resources can, little by little, help you tweak your marketing strategy without breaking the bank!

Download the toolkit today!

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Bonus: Our customers receive free marketing consultations to further assist them with these dilemmas. After you review the materials in the toolkit, consider contacting one of our software specialists to learn more about how ACTIVE can take your camp or program to the next level.






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About Gina Calvert

Gina Calvert is the Senior Marketing Writer for ACTIVE Network, providing marketing and business resources for active lifestyle organizations across a range of markets, including government, nonprofits, camps, schools and endurance events, for more than six years.