What are Data Insights and How Can I Get Some?


In our recent poll about the top challenges schools or camps like yours face, nearly 600 respondents chose “I don’t have clear insight as to which programs are working and which need support.”

That leaves about 2,000 respondents who either:

  • Have data insights figured out
  • Don’t know what data insights are or why they should care
  • Have more basic fish to fry (like admin tasks)

We won’t worry about the first group. If you’re a part of either of the other two groups, let’s start at the very beginning:what are data insights infographic 2

1. Data is a collection of facts, such as numbers, words, measurements, observations or even just descriptions of things.(1)

2. Data is only really valuable if it translates to actionable insights (2)

3. Data insights can do two things:

  • Support your decisions (good, but not the best use of your data)
  •  Drive strategic actions

“In 1910, Scottish writer and poet Andrew Lang said, ‘He uses statistics as a drunken man uses lampposts—€”for support rather than illumination.’ ” (2)

Data insights are for illumination. Light shining on the path you should take. Freedom from blindspots and blindfolds. The end of guessing. Something every director needs to grow his or her organization. Something ACTIVE Network values highly.

If you’re looking for that kind of illumination, speak to a software specialist today

4. ACTIVE’s camp management software and school management software provides data insights through:

  • A centralized database 

This is a necessity for accurate reporting. Any data that is not included skews your results. With ACTIVE, all registration information is automatically integrated into your database, so you don’t have to blend data from multiple sources into spreadsheets.

  • Flexible Reporting

The software contains many standard or custom reports to easily pull the information you need.

You can gain visibility into accurate and comprehensive financial, participant, season, session, and program performance…and more! Quickly compare any time period to another time period. Sort, filter and group data as you need

To learn how ACTIVE can help your organization grow through better data insights, speak to one of our software specialists.



  1. www.mathisfun.com
  2. Data-to-insights-blueprint-for-your-business, Daniel Waisberg