Say the term “helicopter parent” in a group of youth experts and educators, and watch eyes roll and heads nod in sympathy all around. Most kids activity organizers deal with parents who are overly involved in the lives of their children, all the while shielding them from important growing pains of failure, conflict, and hard work. Continue reading
If you’ve been dipping your toes into the world of marketing, you’ve likely heard the phrase consumer demand generation. Simply put, it means to generate a demand for your camp or program among consumers.
If you’ve dived into the deep end of the marketing ocean, you may have decided that trying to generate interest in your programs is harder than it looks and more than you can handle if you’re wearing all the hats. Continue reading
Following the aftermath of Hurricane Harvey, which made landfall in Texas on August 25th, camp directors came to the rescue—helping families who needed a safe place for their kids.
Schools in certain areas were forced to close or delay openings. About 80% of Houston ISD opened for the first day of school on September 11.1 But until then, as families struggled to assess damages and start rebuilding, many children were left in limbo. Continue reading
Great design, strong copy, and strategic offers are all keys to an ad’s impact. But the first step is capturing attention. Understanding the basic elements of effective digital ads can save a lot of time and money — which is why we evaluated nearly a year’s worth of ads and how people interacted with them online. Continue reading
For many parents, back-to-school also means back-to-bedtime after a summer of kids staying up late. But even under normal circumstances, many kids do not get the sleep they need1:
- About 30% of kids under 11 get less sleep at night than is recommended.
- More than half of teenagers get less sleep at night than is recommended.
Whether you know it or not, you’ve landed on a landing page before. (Check out one of ours.) But if you haven’t used them in marketing your program, maybe it’s time you gave them a chance. Continue reading
3 Easy Ways Parents Can Promote Your Camp
Over the next couple of weeks, parents will be asked a dozen times, “How was your summer?” Encourage parents and campers NOW to make sure their answer includes mentioning camp. Continue reading
Discover the real power of Facebook ads
Whether you manage Facebook pages for your personal life or your school, you’ve probably noticed a lot more clutter in your news feeds. Not only is it getting harder to see the posts you’re most interested in, but it’s also a challenge to draw attention to your own posts. Continue reading
Congratulations on another summer season in the books!
As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You may have gotten critical feedback from parents in particular areas, a tepid response from kids in others, or a gut feeling about certain encounters or activities. Continue reading
As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.
Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading