How ACTIVEkids Got Even More “Ridiculously Easy”

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When ACTIVEkids first launched, one of my friends field tested it. I posted her story, From a Camp Mom: “ACTIVEkids is ridiculously easy!”, which contrasted two experiences: Her son’s tennis camp registration, through ACTIVEkids, and her daughter’s dance class registration, not through ACTIVEkids. The difference was remarkable. Continue reading

Leverage Spring Break Memories to Market Summer Camp Activities

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By the time Spring Break rolls around in March or April, families are weary of winter, school projects, and schedule-juggling. Sunshine and free time beckon like light at the end of a long dark tunnel. The end of drudgery is near!

By the end of Spring Break, however, many parents are singing that familiar, end of summer tune: “Only ___ more days til they go back to school.”

For any youth activity organizer, Spring Break can serve as a fresh reminder of not only Summer’s awesomeness, but also Summer’s challenges. Continue reading

ACTIVEkids: How to Raise Your Brand Awareness (and more) Without Lifting a Finger

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Everyone loves a “Win-Win,” getting something for nothing, and seeing an increase without additional effort. That’s why we’re super excited about yesterday’s launch of ACTIVEkids.com, the all-in-one place where parents can discover and register their children for activities.

We’re excited because it’s going to give camp directors like you something very valuable. For free, no strings attached. And we’re excited because nothing like this has ever existed! Continue reading