“How Did You Hear About Us?”

Getting your content seen online

Imagine you spent hours planning a class for your students. You researched new ideas, planned original content, found (or created) awesome visuals, and prepped your space in an engaging way. But then nobody showed up.

What a waste, right? – of time, money, energy? You’ve labored over exciting material and presentation, but no one came to enjoy it! Continue reading

4 Visions for Transforming the Afterschool Space

Many American parents face the challenge of finding affordable childcare beyond school hours.1 It’s estimated that 18.5 million children need supervision after school because of parents working full time. Of those, 8.4 million are enrolled in afterschool care programs, which leaves a whopping 15 million kids alone and unsupervised after school hours.2 Continue reading

How To Inoculate Yourself from Program Stress [TED Talk Review]

We love TED Talks. There are so many great ones, but who has time to keep up with them all? That’s why, every so often, I want to share a TED learning that might be useful to our customers.

In his talk What I Learned From Going Blind in Space,1 astronaut Chris Hadfield described…well, that. He was outside the spaceship when it happened, attached to so-called ‘safety’ only by a tether and the voice of Command in his ear. He told about the training he’d been through that allowed him to stay calm. Continue reading

It’s Here: Your Useful Summer Readiness Checklist

Summer is upon us. Are you feeling it? Supplies, facilities, parent and staff communication all compete for your attention. Not to mention prepping your own family for this busy season – new swimsuits and Crocs; backpacks with insulated water bottles, sunscreen, and Ziploc bags – and labeling EVERYTHING!

Feeling prepared has a lot to do with planning and focus, so with those things in mind, we’ve started a summer readiness checklist for you. Download the checklist. Continue reading

The 2 Most Important Questions to Ask Your Participants’ Parents

Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.

How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading

How to Master the Double Challenge of Reaching Parents AND Kids, Part 2

Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1

But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading

Why the Threat to the Arts Threatens Us All

Does your program teach and promote the arts?

Do you have a personal passion for the arts?

Do you have or know kids who have or could benefit from arts programs?

If you answered yes to any of these questions (which should be most of us!), someone in your world stands to be impacted by the funding risks that arts education programs and organizations are currently facing.1 Continue reading