Many American parents face the challenge of finding affordable childcare beyond school hours.1 It’s estimated that 18.5 million children need supervision after school because of parents working full time. Of those, 8.4 million are enrolled in afterschool care programs, which leaves a whopping 15 million kids alone and unsupervised after school hours.2 Continue reading
We love TED Talks. There are so many great ones, but who has time to keep up with them all? That’s why, every so often, I want to share a TED learning that might be useful to our customers.
In his talk What I Learned From Going Blind in Space,1 astronaut Chris Hadfield described…well, that. He was outside the spaceship when it happened, attached to so-called ‘safety’ only by a tether and the voice of Command in his ear. He told about the training he’d been through that allowed him to stay calm. Continue reading
Summer is upon us. Are you feeling it? Supplies, facilities, parent and staff communication all compete for your attention. Not to mention prepping your own family for this busy season – new swimsuits and Crocs; backpacks with insulated water bottles, sunscreen, and Ziploc bags – and labeling EVERYTHING!
Feeling prepared has a lot to do with planning and focus, so with those things in mind, we’ve started a summer readiness checklist for you. Download the checklist. Continue reading
Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.
How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading
Crafts have become a staple in camps and classes of all kinds, keeping kids busy with their inexhaustible potential for fun and learning. But ask any parent or youth director, and you might hear something about the dark side of crafts. They can easily become expensive, messy, and wasteful. Continue reading
Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1
But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading
You know that to market your program, you always have to keep the needs and desires of your audience at the forefront of your mind. But youth directors face 2x that challenge: your audience includes kids AND parents. So your marketing efforts must speak to both groups. Continue reading
Does your program teach and promote the arts?
Do you have a personal passion for the arts?
Do you have or know kids who have or could benefit from arts programs?
If you answered yes to any of these questions (which should be most of us!), someone in your world stands to be impacted by the funding risks that arts education programs and organizations are currently facing.1 Continue reading
As Black History Month comes to an end, troubling issues surrounding race and ethnicity often lead the day’s headlines. Though the climate can feel divisive and unsettling, let’s reframe this confrontational time – for us and the kids we work with:
Welcome back to the final story in our Love at Camp series. If you’re just joining us, you can find Part 1 here and Part 2 here, Part 3 here and Part 4 here. Continue reading