For an outgoing child, summer camp opens them up to an exciting new world of people and experiences. For shy kids, however, the prospect of adjusting to a new environment while trying new activities and attempting to make new friends can be quite overwhelming. Continue reading
The 2018 American Camp Association (ACA) National Conference took place February 20-23 in Orlando, Florida. The event brings together over 11,000 professionals in the camp and after-school industry to learn new skills and share their experiences in forming the minds and lives of young people across the country.
This year, ACTIVE Network’s Camarin Wanamaker, Digital Marketing Consultant, was a featured speaker at ACA. With more than a decade of camps and classes experience at ACTIVE, she has great insight into the market. We caught up with Camarin to get a few of the major takeaways from her presentation, “Kids Today.” Continue reading
Defined as the generation born from the mid-1990s into the recent 2000s, Generation Z is coming into its own. These kids and teens have never lived in a world without the internet, and they incorporate technology and digital access seamlessly into their lives. Continue reading
You’ve probably heard the term “social media influencer” thrown around in reference to digital marketing, but what does it mean? And how can these sought-after individuals help your camp or after-school program? Continue reading
Today’s parents manage non-stop schedules that start at sunrise and don’t stop ‘til the homework is checked. To find the best activities for their kids, they need an easy, one-stop resource that’s available anytime, anywhere. Hello, ACTIVEkids.com! Continue reading
The internet is an essential tool these days, and while it brings many positive benefits to our world, it can also introduce an element of risk. Just like fire safety and CPR, knowing how to stay safe while using the internet is a very important skill – especially when you work with children.
We’ve developed a few tips to help keep your camp, class or studio internet safe. Continue reading
Facebook is the most effective marketing tool on the web. If you’re not using it, you’re not getting the engagement you should be. And if you’re not using it effectively, you’re wasting valuable time and resources–and possibly losing customers. Continue reading
February is Heart Month, and it’s a perfect time to promote cardiovascular wellness at your after-school program. The American Heart Association (AHA) encourages all Americans to find a fun way to increase their heart health, starting in February and working year-round. Continue reading
For busy parents, finding the right activities for their kids involves so much more than great programming. These days families also look for high-level communication and efficiency. Online registration and payments, as well as mobile access, are among the tools that pave the way. Continue reading
The number one concern of a camp manager or recreation director is safety, full stop. As the digital world becomes as important to managing your organization as the physical assets you own, you have more concerns than ever before.
We believe prevention is the key to a truly safe environment, whether it be your digital assets or your facilities. Here are a few recommendations on being proactive in your safety measures rather than reactive. Continue reading