Parents who grew up going to camp every summer are likely aware of the benefits those experiences provided. But what if they didn’t?
The pre-summer weeks are a great time to emphasize the positive effect your camp can have on kids’ minds and physical health. Plus, a well-timed email can spur a decision if parents or kids are still on the fence, filling last-minute vacancies in your sessions. Continue reading
The days are getting longer and temperatures are rising. Summer is almost here, and so is your camp’s busiest time of the year. Are you ready? This handy checklist will help ACTIVE Works® Camp & Class Manager users get summer-ready in a few key steps. Let’s get started! Continue reading
The 2018 Tri-State Camp Conference, hosted by the American Camp Association of New York & New Jersey, took place March 19-22 in Atlantic City. Representing the world’s largest gathering of camp professionals, some 3,000 attendees came together this year to share insights, display products and services and connect with colleagues in the camp industry. Continue reading
For an outgoing child, summer camp opens them up to an exciting new world of people and experiences. For shy kids, however, the prospect of adjusting to a new environment while trying new activities and attempting to make new friends can be quite overwhelming. Continue reading
The 2018 American Camp Association (ACA) National Conference took place February 20-23 in Orlando, Florida. The event brings together over 11,000 professionals in the camp and after-school industry to learn new skills and share their experiences in forming the minds and lives of young people across the country.
This year, ACTIVE Network’s Camarin Wanamaker, Digital Marketing Consultant, was a featured speaker at ACA. With more than a decade of camps and classes experience at ACTIVE, she has great insight into the market. We caught up with Camarin to get a few of the major takeaways from her presentation, “Kids Today.” Continue reading
Defined as the generation born from the mid-1990s into the recent 2000s, Generation Z is coming into its own. These kids and teens have never lived in a world without the internet, and they incorporate technology and digital access seamlessly into their lives. Continue reading
You’ve probably heard the term “social media influencer” thrown around in reference to digital marketing, but what does it mean? And how can these sought-after individuals help your camp or after-school program? Continue reading
Today’s parents manage non-stop schedules that start at sunrise and don’t stop ‘til the homework is checked. To find the best activities for their kids, they need an easy, one-stop resource that’s available anytime, anywhere. Hello, ACTIVEkids.com! Continue reading
The internet is an essential tool these days, and while it brings many positive benefits to our world, it can also introduce an element of risk. Just like fire safety and CPR, knowing how to stay safe while using the internet is a very important skill – especially when you work with children.
We’ve developed a few tips to help keep your camp, class or studio internet safe. Continue reading
Facebook is the most effective marketing tool on the web. If you’re not using it, you’re not getting the engagement you should be. And if you’re not using it effectively, you’re wasting valuable time and resources–and possibly losing customers. Continue reading