Random Farms Kids’ Theater fits the “upstart” profile to a tee: A teenager started a theater in her parents’ basement in Chappaqua, New York. That was more than 20 years ago. RFKT has since become a widely publicized success, with a long list of actors going on to professional careers on the stage and in TV/film. Continue reading
You’re about to plunge deep into marketing your summer programs. As you do, are you finding your messaging and tactics a little stale?
As you set goals for a new season, it’s a good time to revisit your marketing strategies with these 3 steps: Continue reading
Everybody loves a good TED Talk. And you can find “playlists” all over TED.com with talks focused on particular topics and audiences. As inspiration for 2018, we decided to make a “Let’s Talk Kids” playlist, curated especially for YOU.
This idea required no small amount of digging. As youth leaders in schools, camps and enrichment opportunities, you’re a diverse audience with vast interests. But there’s something for everyone on this list. Check out these “ideas worth spreading,” according to TED. Continue reading
Photo by MI PHAM on Unsplash
This time of year traditions take center stage. We revisit certain foods, activities and practices that come ’round only in December. But traditions and rituals impact our lives more than we sometimes think. Continue reading
Imagine a child who’s frustrated, angry or agitated. Normally, she might throw a tantrum, speak sharply to a friend or sit in sullen rebellion, refusing to participate in the activities around her.
But what if this time, instead of reacting to or internalizing her feelings, she retreats to a quiet corner of the room. She picks up a water bottle full of glitter and shakes it. She breathes slowly, in and out, while watching the glitter slowly settle to the bottom of the bottle. How does this make her feel? Continue reading
Sexual predators have been at the center of national conversations this fall, with #MeToo going viral on social networks in the wake of Hollywood scandals. With 12 million comments, posts and reactions in less than 24 hours, #MeToo shed light on the numbers of those victimized by sexual harassment and assault.1
The issue is especially relevant for educators and administrators working with children, as there’s no higher priority than keeping kids safe. Continue reading
Social media is rapidly influencing the tone, tools and methods traditionally used for all kinds of communication—including fundraising. Last spring the website Nonprofit Tech for Good reported that 21% of peer-to-peer fundraising dollars are the result of a direct click-through on social media.1
But social media has a way of making us feel agitated and overwhelmed, especially when it comes to developing and managing effective strategies for our bottom line. So, let’s take a deep breath, and consider the long game. You may not be a social media expert, but if you’re at the helm of a private school, youth organization, or camp, you already possess the foundational skills for an effective social strategy. Continue reading
Last week we talked about how to make your messaging customer-centric as we move into the holidays. A strong finish to 2017 will boost your start to 2018, so we wanted to give you some specific ideas for capturing their attention at this busy time of year. Continue reading
Have you made plans for the holidays yet? We’re not talking about plane reservations to visit Mom and Dad. We ‘re talking about making plans to connect with your customers and former participants before the end of the year. Continue reading
Parents are stressed. If there’s one thing they crave, it’s simplicity. For things to work as they should. For the technical details of child-rearing to be easier so they can focus on the weightier matters.
Tim Hudson, founder of SixBySix Performance Lacrosse Courses in England, knows this. And he weaves that understanding into his mission and operational strategy. Continue reading