Attracting Millennial Parents to Your Private School

As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.

Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading

How to Inspire Parents Who are on the Private School Fence

private school recruiter

For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading

Why Instagram is Absolutely Perfect for Your Program

When deciding how to spend your time and money on social media, it’s important to stay aware of trends—especially when a platform hits 700 million users like Instagram did last spring.1

Whether your school or camp uses Instagram or not, here’s a crash course in the platform that can help you decide if it’s right for your camp or school. (Hint: It is! For ideas, scroll to the bottom of this article.) Continue reading

On Spinners & Slime: Surviving the Latest Kid Trends:

If your life includes teaching or parenting middle schoolers, you’re probably aware of these popular tween obsessions—slime, fidget spinners, and water bottle flipping. Whether you’re getting a break from these trends or about to start dealing with them in your camps and classes this summer, here are some of the pitfalls and payoffs of these crazes, according to these news articles: Continue reading

Promote Kids’ Health with Global Running Day & Get Outdoors Day

How many times as a kid did your mother or caregiver urge you outside because you needed to “run off some energy” or “get the wiggles out” or “soak up some good, old-fashioned sunshine”? (Sure, she also wanted you out of her hair for a while, but that’s beside the point.)

On the heels of Mother’s Day, I’m realizing that many of us believe fresh air and exercise are good for us because our mothers told us so—not just because of all the research studies we’ve read that indicate kids’ playtime in green outdoor spaces reduces symptoms of attention disorders and improves results on standardized tests.1

Continue reading

Do This Now: The Best Last-Minute Marketing Tactic for Summer Programs

How & Why To Make a Selfie Video

May is your last chance for a quick promotion to fill capacities for your summer programs. If you’ve still got room for more registrations, here’s an easy, cheap, last-minute marketing idea: Create a short, selfie video like the one below.

Even if it’s not your favorite medium, there’s no denying the power of video. By 2019 experts say that video will represent more than 80% of all internet traffic; for the U.S. it will be more than 85%.1 Continue reading

Earth Day is BIG. How Will You Commemorate?

More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading