Understanding the Flip Side of Helicopter Parenting

Say the term “helicopter parent” in a group of youth experts and educators, and watch eyes roll and heads nod in sympathy all around. Most kids activity organizers deal with parents who are overly involved in the lives of their children, all the while shielding them from important growing pains of failure, conflict, and hard work. Continue reading

Why We Aren’t Surprised by Camps’ Response to Hurricane Harvey

Following the aftermath of Hurricane Harvey, which made landfall in Texas on August 25th, camp directors came to the rescue—helping families who needed a safe place for their kids.

Schools in certain areas were forced to close or delay openings. About 80% of Houston ISD opened for the first day of school on September 11.1 But until then, as families struggled to assess damages and start rebuilding, many children were left in limbo. Continue reading

Attracting Millennial Parents to Your Private School

As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.

Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading

How to Inspire Parents Who are on the Private School Fence

private school recruiter

For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading

Why Instagram is Absolutely Perfect for Your Program

When deciding how to spend your time and money on social media, it’s important to stay aware of trends—especially when a platform hits 700 million users like Instagram did last spring.1

Whether your school or camp uses Instagram or not, here’s a crash course in the platform that can help you decide if it’s right for your camp or school. (Hint: It is! For ideas, scroll to the bottom of this article.) Continue reading