How Running a Camp is Like Putting on a Hollywood Production

How Camp is Like a Hollywood Production

If you’ve ever seen a Hollywood blockbuster or a Broadway musical, you’ve witnessed the power of a well-run production to captivate, educate and motivate an audience. And of course, the stars aren’t the only element that makes a great production shine. From producers and managers to sets, lights and costumes, a lot of work has been done both in front of the cameras and behind the scenes to ensure a flawless show. Continue reading

It’s Camp Reporting Time. Do You Know Where Your Numbers Are?

Congratulations on another summer season in the books!

As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You may have gotten critical feedback from parents in particular areas, a tepid response from kids in others, or a gut feeling about certain encounters or activities. Continue reading

6 Ways Kids Activity Directors Can Unplug

Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it!  Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!

Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading

Boy Meets Girl: Stories of Love at Camp Part 1

In honor of Valentine’s Day and camp directors, staff, counselors and attendees everywhere, we’re spending Valentine’s week sharing love stories that started at camp. Long-distance romance is a common theme in camp relationships. And, as you’ll see, when it’s time for a wedding, camp is often the perfect place to make it official.

We asked couples who’d met at camp to tell us why they think camp is a great place to meet a life partner and how camp itself helped seal the deal. We think you’ll find these stories as heartwarming as we do. Continue reading

5 Business Priorities to Consider Now for 2017


One of the hardest things about running a camp or business can be finding time to focus on your business framework itself. To plan and strategize. To learn new technology. To refresh your marketing tools. To broaden your customer base.

As we move into a reflective holiday season, now is a great time to start examining your progress in 2016 and shaping your plans for the coming year. You may find answers by asking the right questions. Continue reading

8 Ways to Drive Engagement this Holiday Season

Amazed wow woman looking a tablet application on holidays

When it comes to camp, schools, programs and events, seasonality is everything. Though spring and summer are abuzz with activities for kids, the cold weather doesn’t have to slow down your efforts. Fall and winter can bring a lot more than holiday cheer to your business. The holidays are a great time to drive registrations and build brand engagement with current and future campers or students.

Here are some of the best ways we’ve found to make the most of the holiday season: Continue reading

Why You Need a Camp Blog

To blog or not to blog

Blogging is one of those things that sounds easy until about the third week. Then you can’t think of anything to write. You’re discouraged because you have no traffic or comments. Writing is SO hard…and takes so much time. And, most demotivating of all– nothing terrible seems to happen when you don’t blog.

SO, WHY BLOG? Continue reading