6 Ways Kids Activity Directors Can Unplug

Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it!  Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!

Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading

Boy Meets Girl: Stories of Love at Camp Part 1

In honor of Valentine’s Day and camp directors, staff, counselors and attendees everywhere, we’re spending Valentine’s week sharing love stories that started at camp. Long-distance romance is a common theme in camp relationships. And, as you’ll see, when it’s time for a wedding, camp is often the perfect place to make it official.

We asked couples who’d met at camp to tell us why they think camp is a great place to meet a life partner and how camp itself helped seal the deal. We think you’ll find these stories as heartwarming as we do. Continue reading

5 Business Priorities to Consider Now for 2017


One of the hardest things about running a camp or business can be finding time to focus on your business framework itself. To plan and strategize. To learn new technology. To refresh your marketing tools. To broaden your customer base.

As we move into a reflective holiday season, now is a great time to start examining your progress in 2016 and shaping your plans for the coming year. You may find answers by asking the right questions. Continue reading

8 Ways to Drive Engagement this Holiday Season

Amazed wow woman looking a tablet application on holidays

When it comes to camp, schools, programs and events, seasonality is everything. Though spring and summer are abuzz with activities for kids, the cold weather doesn’t have to slow down your efforts. Fall and winter can bring a lot more than holiday cheer to your business. The holidays are a great time to drive registrations and build brand engagement with current and future campers or students.

Here are some of the best ways we’ve found to make the most of the holiday season: Continue reading

Why You Need a Camp Blog

To blog or not to blog

Blogging is one of those things that sounds easy until about the third week. Then you can’t think of anything to write. You’re discouraged because you have no traffic or comments. Writing is SO hard…and takes so much time. And, most demotivating of all– nothing terrible seems to happen when you don’t blog.

SO, WHY BLOG? Continue reading

What do Google, Mobile, and Deadlines Have in Common?

mobile camp registrationFor some, the words “Google,” and “mobile” mean OPPORTUNITY. (Nobody likes deadlines). For others, these words strike terror in their hearts:

  • Deadlines subtly imply that something terrible–death?–could happen if you don’t cross the finish line on time
  • Mobile is awesome! (Unless your website isn’t mobile-enabled)
  • Yay for Google! (Unless Google is keeping you off the first search results page. If that’s happening, check out our 3-part blog series on Getting Found in Google)

If these words don’t make you smile, we hate to be the bearer of bad news. But we also want to make sure you’re ready for the soon-to-happen moment these three concepts collide: Continue reading

10 Tips for Crafting Better Subject Lines and Getting Your Emails Read

email tabletAre people reading your emails? Or are your messages sitting ignored in the corner of inboxes? Not being noticed brings back awkward junior high memories for us, so we decided to put together a list of ways your emails can grab the attention of your campers’ parents (aka the popular crowd).

Email subject lines are the first thing people see and, therefore, are really, really important. It’s easy to switch up the words you use in subject lines and see which get the highest open rates, so try these 10 ideas and see if any finally get your emails the attention they deserve. Continue reading