How well do your programs reflect cultural diversity? The results of ACTIVE’s Parent and Director Diversity survey show a significant gap in minority children’s participation in camps and other activities – and household income is a direct factor. Continue reading
If you’ve ever seen a Hollywood blockbuster or a Broadway musical, you’ve witnessed the power of a well-run production to captivate, educate and motivate an audience. And of course, the stars aren’t the only element that makes a great production shine. From producers and managers to sets, lights and costumes, a lot of work has been done both in front of the cameras and behind the scenes to ensure a flawless show. Continue reading
Congratulations on another summer season in the books!
As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You may have gotten critical feedback from parents in particular areas, a tepid response from kids in others, or a gut feeling about certain encounters or activities. Continue reading
As our nation’s birthday approaches next week, most of us are ready for a real celebration in these troubled times—or maybe a celebration of something real. Something more than a backyard barbecue and a day off work. Continue reading
For many business owners, Google Analytics is one of those technical terms that hovers out there, intimidatingly. It’s something you know you should be keeping up with better—like flossing or meditating—but it’s easier just to avoid it altogether.
But waiting has its pitfalls. Check out our 3 reasons not to wait any longer. Continue reading
Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it! Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!
Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading
In honor of Valentine’s Day and camp directors, staff, counselors and attendees everywhere, we’re spending Valentine’s week sharing love stories that started at camp. Long-distance romance is a common theme in camp relationships. And, as you’ll see, when it’s time for a wedding, camp is often the perfect place to make it official.
We asked couples who’d met at camp to tell us why they think camp is a great place to meet a life partner and how camp itself helped seal the deal. We think you’ll find these stories as heartwarming as we do. Continue reading
One of the hardest things about running a camp or business can be finding time to focus on your business framework itself. To plan and strategize. To learn new technology. To refresh your marketing tools. To broaden your customer base.
As we move into a reflective holiday season, now is a great time to start examining your progress in 2016 and shaping your plans for the coming year. You may find answers by asking the right questions. Continue reading
When it comes to camp, schools, programs and events, seasonality is everything. Though spring and summer are abuzz with activities for kids, the cold weather doesn’t have to slow down your efforts. Fall and winter can bring a lot more than holiday cheer to your business. The holidays are a great time to drive registrations and build brand engagement with current and future campers or students.
Here are some of the best ways we’ve found to make the most of the holiday season: Continue reading
Blogging is one of those things that sounds easy until about the third week. Then you can’t think of anything to write. You’re discouraged because you have no traffic or comments. Writing is SO hard…and takes so much time. And, most demotivating of all– nothing terrible seems to happen when you don’t blog.
SO, WHY BLOG? Continue reading