What do Google, Mobile, and Deadlines Have in Common?

mobile camp registrationFor some, the words “Google,” and “mobile” mean OPPORTUNITY. (Nobody likes deadlines). For others, these words strike terror in their hearts:

  • Deadlines subtly imply that something terrible–death?–could happen if you don’t cross the finish line on time
  • Mobile is awesome! (Unless your website isn’t mobile-enabled)
  • Yay for Google! (Unless Google is keeping you off the first search results page. If that’s happening, check out our 3-part blog series on Getting Found in Google)

If these words don’t make you smile, we hate to be the bearer of bad news. But we also want to make sure you’re ready for the soon-to-happen moment these three concepts collide: Continue reading

10 Tips for Crafting Better Subject Lines and Getting Your Emails Read

email tabletAre people reading your emails? Or are your messages sitting ignored in the corner of inboxes? Not being noticed brings back awkward junior high memories for us, so we decided to put together a list of ways your emails can grab the attention of your campers’ parents (aka the popular crowd).

Email subject lines are the first thing people see and, therefore, are really, really important. It’s easy to switch up the words you use in subject lines and see which get the highest open rates, so try these 10 ideas and see if any finally get your emails the attention they deserve. Continue reading

[Webinar] 4 Things to do Now to Turn Web Visitors into Participants

dad and boys on computerYou’ve probably heard that we remember 90 percent of what we do, 75 percent of what we see and 20 percent of what we hear.

We promised that 2015 was going to be chock-full of learning opportunities. This is your chance to hear, see AND do a few things to raise revenue in 2015. Learning is stickier and more enjoyable with a guide and a group, so register today: Continue reading

2 Great Reasons to Join Us at ACA National Conference Next Week

conference tablet

It’s almost time for the biggest camp event of the year.

As sponsors of the ACA National Conference this year, we’re packing up and getting ready to go, and we’re hoping to see you there next week! We’re always excited to meet customers face to face so we can talk through the challenges you’re having and show you how we’re constantly looking for ways to make your job easier.

This year, we’re bringing some of our best new insights and offerings. Conferences can be jam-packed, so reserve time to meet up with us for these 2 things you won’t want to miss: Continue reading

Never Stop Learning: Boost Your Creativity with Camp Learning Opportunities

Learning quote

We’re a little late starting the blog back up after returning from the holiday break because we’ve been practicing what we’re about to preach. We hit the ground running in
2015–just as you did–but we took some rare time to arm ourselves with new ideas and better processes to boost your creativity and strategy this year.

There are lots of ways to learn, but
Continue reading

How Turning Inquiries Into Camp Registrations is Like Trying to Get a First Date

In a blogpost from last year entitled Spring Fling or Summer Romance, one of our Account Managers compared the camper/parent relationship to a romance. She described how the necessary steps to get a second date are parallel to getting campers to return for a second season and creating customer loyalty.Y

In the spirit of that metaphor, I’d like to explore how to turn that first spark of attention into a first date…or, in the case of camp, how to turn inquiries into camp registrations. Continue reading