We’re a little late starting the blog back up after returning from the holiday break because we’ve been practicing what we’re about to preach. We hit the ground running in
2015–just as you did–but we took some rare time to arm ourselves with new ideas and better processes to boost your creativity and strategy this year.
There are lots of ways to learn, but
I’m blown away by community and national responses to crisis. When there’s a natural disaster or widespread community trauma, people want to help! Some actually take vacation days to drive across the country and clean up debris or rebuild cities. Continue reading
In a blogpost from last year entitled Spring Fling or Summer Romance, one of our Account Managers compared the camper/parent relationship to a romance. She described how the necessary steps to get a second date are parallel to getting campers to return for a second season and creating customer loyalty.
In the spirit of that metaphor, I’d like to explore how to turn that first spark of attention into a first date…or, in the case of camp, how to turn inquiries into camp registrations. Continue reading
As we wind up our Holiday Marketing series, how about a gift for yourself for all the hard work you do year ’round? Even better, how about THREE gifts for you? Continue reading
Everywhere you look on the interwebs, you can’t escape that ’tis the season for sprucing things up.
You probably don’t have the marketing budget or a complete design team to go all out like iconic brands Coke or Target, but you can make simple changes like Home Depot, who simply changed their signature brown to red and added holiday images:
As a business owner trying to market a product, it pays to think about what drives spending during the holidays. Not all of the reasons are “happy,” but each provides a story you can work with.
Here are 5 common buying motivations and ways you can tap into them with your holiday messaging to encourage the Gift of Camp:
[Last week, our Launch Consultants hosted the first in our Marketing Must Haves Webinar Series. They introduced a lot of great information for Leveraging the Holiday Season
to Engage Participants & Drive Registration. Here’s some of what they shared.]
Holiday shopping seems to start earlier and earlier every year:
- 29% of shoppers start holiday shopping before Halloween!
- 19% will start shopping on Black Friday/Cyber Monday
- 48% will do so in early December
For a non-traditional gift like camp to be on someone’s list, you’ve got to do some marketing of the idea. It may seem like a big task, but when you see how much spending is going to occur in the next few weeks, we think it’s worth it to see if you can get a “piece of the buy.”
If ever there was an event that you could hitch your camp’s wagon to, it’s the holidays. Unparalleled spending occurs during the last two months of the year, and we want to help you get your share!
Join us on Thursday, November 13 at 10 a.m. (PST) for the first in our Must-Have Marketing Webinar Series: Leveraging the Holiday Season to Engage Participants & Drive Registration. You’ll get 30 minutes jam-packed with holiday camp marketing ideas!
It’s nearing the end of the year. You’re thinking about the holidays, tax tasks and planning your 2015 season.
Can we give you one more thing to think about for 2015? It’s REALLY important, because it may already be impacting the future of your camp. It’s certainly impacting the future of our nation.
Parents have an unlimited variety of summer camps to choose from for their children. What makes your camp stand out? What keeps your campers coming back year after year?