The Once a Year Buying Blast You Don’t Want to Miss (HOLIDAY MARKETING, Part 1)

[Last week, our Launch Consultants hosted the first in our Marketing Must Haves Webinar Series. They introduced a lot of great information for Leveraging the Holiday Season
to Engage Participants & Drive Registration. Here’s some of what they shared.] 

Holiday shopping seems to start earlier and earlier every year:

  • 29% of shoppers start holiday shopping before Halloween!
  • 19% will start shopping on Black Friday/Cyber Monday
  • 48% will do so in early December

holiday shoppers

For a non-traditional gift like camp to be on someone’s list, you’ve got to do some marketing of the idea. It may seem like a big task, but when you see how much spending is going to occur in the next few weeks, we think it’s worth it to see if you can get a “piece of the buy.”

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Hitch Your (Camp Marketing) Wagon to a (Holiday) Star

holiday shoppersIf ever there was an event that you could hitch your camp’s wagon to, it’s the holidays. Unparalleled spending occurs during the last two months of the year, and we want to help you get your share!

Join us on Thursday, November 13 at 10 a.m. (PST) for the first in our Must-Have Marketing Webinar Series: Leveraging the Holiday Season to Engage Participants & Drive Registration. You’ll get 30 minutes jam-packed with holiday camp marketing ideas!

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Multitasking at its finest: Our ACTIVEx Charity Challenge Results

Since most of your events revolve around children, we thought you’d be interested to hear about an accomplishment we’re really proud of.

We often say that ACTIVE is not just our name–it’s our mission for ourselves and our communities. That’s why on October 12, more than 80 ACTIVE employees participated or volunteered at the U.S. Open Triathlon in Rockwell, Texas to complete our 2014 ACTIVEx Charity Challenge season and provide sports involvement for children in the Dallas area. More than a race, it was multitasking at its finest!

ACTIVE employees ACTIVEx charity challengeWhat is ACTIVEx?
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‘Safety Check’ Calms Parents’ Concerns During Camp

by Dylan Braun

Facebook Safety check.screenshot 1.png

Let’s say you wake up to a beautiful day outside and decide to take your campers down to the lake to fish. Out of nowhere (because you’re in Texas) the weather changes. The bright blue skies are now dark and scary and there is lightning all around you. You rush the campers back to their cabins and instruct them to stay indoors. Whew, peril averted, right? Continue reading