Never Stop Learning: Boost Your Creativity with Camp Learning Opportunities

Learning quote

We’re a little late starting the blog back up after returning from the holiday break because we’ve been practicing what we’re about to preach. We hit the ground running in
2015–just as you did–but we took some rare time to arm ourselves with new ideas and better processes to boost your creativity and strategy this year.

There are lots of ways to learn, but
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How Turning Inquiries Into Camp Registrations is Like Trying to Get a First Date

In a blogpost from last year entitled Spring Fling or Summer Romance, one of our Account Managers compared the camper/parent relationship to a romance. She described how the necessary steps to get a second date are parallel to getting campers to return for a second season and creating customer loyalty.Y

In the spirit of that metaphor, I’d like to explore how to turn that first spark of attention into a first date…or, in the case of camp, how to turn inquiries into camp registrations. Continue reading

The Once a Year Buying Blast You Don’t Want to Miss (HOLIDAY MARKETING, Part 1)

[Last week, our Launch Consultants hosted the first in our Marketing Must Haves Webinar Series. They introduced a lot of great information for Leveraging the Holiday Season
to Engage Participants & Drive Registration. Here’s some of what they shared.] 

Holiday shopping seems to start earlier and earlier every year:

  • 29% of shoppers start holiday shopping before Halloween!
  • 19% will start shopping on Black Friday/Cyber Monday
  • 48% will do so in early December

holiday shoppers

For a non-traditional gift like camp to be on someone’s list, you’ve got to do some marketing of the idea. It may seem like a big task, but when you see how much spending is going to occur in the next few weeks, we think it’s worth it to see if you can get a “piece of the buy.”

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Hitch Your (Camp Marketing) Wagon to a (Holiday) Star

holiday shoppersIf ever there was an event that you could hitch your camp’s wagon to, it’s the holidays. Unparalleled spending occurs during the last two months of the year, and we want to help you get your share!

Join us on Thursday, November 13 at 10 a.m. (PST) for the first in our Must-Have Marketing Webinar Series: Leveraging the Holiday Season to Engage Participants & Drive Registration. You’ll get 30 minutes jam-packed with holiday camp marketing ideas!

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