Everywhere you look on the interwebs, you can’t escape that ’tis the season for sprucing things up.
You probably don’t have the marketing budget or a complete design team to go all out like iconic brands Coke or Target, but you can make simple changes like Home Depot, who simply changed their signature brown to red and added holiday images:
As a business owner trying to market a product, it pays to think about what drives spending during the holidays. Not all of the reasons are “happy,” but each provides a story you can work with.
Here are 5 common buying motivations and ways you can tap into them with your holiday messaging to encourage the Gift of Camp:
[Last week, our Launch Consultants hosted the first in our Marketing Must Haves Webinar Series. They introduced a lot of great information for Leveraging the Holiday Season
to Engage Participants & Drive Registration. Here’s some of what they shared.]
Holiday shopping seems to start earlier and earlier every year:
- 29% of shoppers start holiday shopping before Halloween!
- 19% will start shopping on Black Friday/Cyber Monday
- 48% will do so in early December
For a non-traditional gift like camp to be on someone’s list, you’ve got to do some marketing of the idea. It may seem like a big task, but when you see how much spending is going to occur in the next few weeks, we think it’s worth it to see if you can get a “piece of the buy.”
If ever there was an event that you could hitch your camp’s wagon to, it’s the holidays. Unparalleled spending occurs during the last two months of the year, and we want to help you get your share!
Join us on Thursday, November 13 at 10 a.m. (PST) for the first in our Must-Have Marketing Webinar Series: Leveraging the Holiday Season to Engage Participants & Drive Registration. You’ll get 30 minutes jam-packed with holiday camp marketing ideas!
It’s nearing the end of the year. You’re thinking about the holidays, tax tasks and planning your 2015 season.
Can we give you one more thing to think about for 2015? It’s REALLY important, because it may already be impacting the future of your camp. It’s certainly impacting the future of our nation.
Parents have an unlimited variety of summer camps to choose from for their children. What makes your camp stand out? What keeps your campers coming back year after year?
Since most of your events revolve around children, we thought you’d be interested to hear about an accomplishment we’re really proud of.
We often say that ACTIVE is not just our name–it’s our mission for ourselves and our communities. That’s why on October 12, more than 80 ACTIVE employees participated or volunteered at the U.S. Open Triathlon in Rockwell, Texas to complete our 2014 ACTIVEx Charity Challenge season and provide sports involvement for children in the Dallas area. More than a race, it was multitasking at its finest!
What is ACTIVEx?
by Dylan Braun
Let’s say you wake up to a beautiful day outside and decide to take your campers down to the lake to fish. Out of nowhere (because you’re in Texas) the weather changes. The bright blue skies are now dark and scary and there is lightning all around you. You rush the campers back to their cabins and instruct them to stay indoors. Whew, peril averted, right? Continue reading
If you’re looking to drive engagement and participation for your camp or business, one tried-and-true method is to offer contests or sweepstakes through social media. Contests create buzz about events, encourage people to visit your website, and add an element of fun that strengthens relationships with your participants. Continue reading
We’ve been championing the use of social media to promote your camp business for awhile. If you’re not sold yet on its importance, maybe these statistics from the 2013 Pew Research Center Social Media Update will convince you otherwise.
Dive in to learn how these Facebook, Twitter, Pinterest, Instagram and LinkedIn demographics affect your market. You’ll get a better picture for who your potential customers are and where to cross paths. Continue reading