More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading
As you gear up for your busy season, you may think summer should be your only focus right now. However, you can get a jump on marketing for the coming year by doing this one thing NOW: Continue reading
Crafts have become a staple in camps and classes of all kinds, keeping kids busy with their inexhaustible potential for fun and learning. But ask any parent or youth director, and you might hear something about the dark side of crafts. They can easily become expensive, messy, and wasteful. Continue reading
Tyra Damm was widowed in 2009 when her husband Steve died of a cancerous brain tumor at 40 years old. Since the time of his diagnosis, Tyra has written a beautiful and penetrating blog about their journey as a family, including her transition to single parenthood. She also writes related columns for The Dallas Morning News.
Since today is National Single Parent Day, we called on Tyra to share some practical ideas about how camp and class directors could broaden their reach to children of single parents. Continue reading
Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1
But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading
You know that to market your program, you always have to keep the needs and desires of your audience at the forefront of your mind. But youth directors face 2x that challenge: your audience includes kids AND parents. So your marketing efforts must speak to both groups. Continue reading
Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it! Did you at least honor last weekend’s National Day of Unplugging? A thousand brownie points to you if you did!
Unplugging is a difficult practice for anyone, but especially for business owners. The fact that you’re a business owner (and a kids activity organizer) actually means you need it even more. Continue reading
Does your program teach and promote the arts?
Do you have a personal passion for the arts?
Do you have or know kids who have or could benefit from arts programs?
If you answered yes to any of these questions (which should be most of us!), someone in your world stands to be impacted by the funding risks that arts education programs and organizations are currently facing.1 Continue reading
As Black History Month comes to an end, troubling issues surrounding race and ethnicity often lead the day’s headlines. Though the climate can feel divisive and unsettling, let’s reframe this confrontational time – for us and the kids we work with:
Welcome back to the final story in our Love at Camp series. If you’re just joining us, you can find Part 1 here and Part 2 here, Part 3 here and Part 4 here. Continue reading