On Spinners & Slime: Surviving the Latest Kid Trends:

If your life includes teaching or parenting middle schoolers, you’re probably aware of these popular tween obsessions—slime, fidget spinners, and water bottle flipping. Whether you’re getting a break from these trends or about to start dealing with them in your camps and classes this summer, here are some of the pitfalls and payoffs of these crazes, according to these news articles: Continue reading

Promote Kids’ Health with Global Running Day & Get Outdoors Day

How many times as a kid did your mother or caregiver urge you outside because you needed to “run off some energy” or “get the wiggles out” or “soak up some good, old-fashioned sunshine”? (Sure, she also wanted you out of her hair for a while, but that’s beside the point.)

On the heels of Mother’s Day, I’m realizing that many of us believe fresh air and exercise are good for us because our mothers told us so—not just because of all the research studies we’ve read that indicate kids’ playtime in green outdoor spaces reduces symptoms of attention disorders and improves results on standardized tests.1

Continue reading

It’s Here: Your Useful Summer Readiness Checklist

Summer is upon us. Are you feeling it? Supplies, facilities, parent and staff communication all compete for your attention. Not to mention prepping your own family for this busy season – new swimsuits and Crocs; backpacks with insulated water bottles, sunscreen, and Ziploc bags – and labeling EVERYTHING!

Feeling prepared has a lot to do with planning and focus, so with those things in mind, we’ve started a summer readiness checklist for you. Download the checklist. Continue reading

Do This Now: The Best Last-Minute Marketing Tactic for Summer Programs

How & Why To Make a Selfie Video

May is your last chance for a quick promotion to fill capacities for your summer programs. If you’ve still got room for more registrations, here’s an easy, cheap, last-minute marketing idea: Create a short, selfie video like the one below.

Even if it’s not your favorite medium, there’s no denying the power of video. By 2019 experts say that video will represent more than 80% of all internet traffic; for the U.S. it will be more than 85%.1 Continue reading

The 2 Most Important Questions to Ask Your Participants’ Parents

Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.

How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading

Earth Day is BIG. How Will You Commemorate?

More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading