Understanding the Flip Side of Helicopter Parenting

Say the term “helicopter parent” in a group of youth experts and educators, and watch eyes roll and heads nod in sympathy all around. Most kids activity organizers deal with parents who are overly involved in the lives of their children, all the while shielding them from important growing pains of failure, conflict, and hard work. Continue reading

How Our New Consumer Demand Generation Program Builds Buzz Around Your Program

If you’ve been dipping your toes into the world of marketing, you’ve likely heard the phrase consumer demand generation. Simply put, it means to generate a demand for your camp or program among consumers.

If you’ve dived into the deep end of the marketing ocean, you may have decided that trying to generate interest in your programs is harder than it looks and more than you can handle if you’re wearing all the hats. Continue reading

Why We Aren’t Surprised by Camps’ Response to Hurricane Harvey

Following the aftermath of Hurricane Harvey, which made landfall in Texas on August 25th, camp directors came to the rescue—helping families who needed a safe place for their kids.

Schools in certain areas were forced to close or delay openings. About 80% of Houston ISD opened for the first day of school on September 11.1 But until then, as families struggled to assess damages and start rebuilding, many children were left in limbo. Continue reading

It’s Camp Reporting Time. Do You Know Where Your Numbers Are?

Congratulations on another summer season in the books!

As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You may have gotten critical feedback from parents in particular areas, a tepid response from kids in others, or a gut feeling about certain encounters or activities. Continue reading

Attracting Millennial Parents to Your Private School

As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.

Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading