As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.
Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading
Getting your content seen online
Imagine you spent hours planning a class for your students. You researched new ideas, planned original content, found (or created) awesome visuals, and prepped your space in an engaging way. But then nobody showed up.
What a waste, right? – of time, money, energy? You’ve labored over exciting material and presentation, but no one came to enjoy it! Continue reading
For parents investigating private schools, marketing isn’t business, it’s personal.
The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading
If you’re looking to bond with your community members, customers, partners, donors, friends and family in a fresh way, consider uniting them around a charity challenge. Continue reading
As our nation’s birthday approaches next week, most of us are ready for a real celebration in these troubled times—or maybe a celebration of something real. Something more than a backyard barbecue and a day off work. Continue reading
When deciding how to spend your time and money on social media, it’s important to stay aware of trends—especially when a platform hits 700 million users like Instagram did last spring.1
Whether your school or camp uses Instagram or not, here’s a crash course in the platform that can help you decide if it’s right for your camp or school. (Hint: It is! For ideas, scroll to the bottom of this article.) Continue reading
Many American parents face the challenge of finding affordable childcare beyond school hours.1 It’s estimated that 18.5 million children need supervision after school because of parents working full time. Of those, 8.4 million are enrolled in afterschool care programs, which leaves a whopping 15 million kids alone and unsupervised after school hours.2 Continue reading
We love TED Talks. There are so many great ones, but who has time to keep up with them all? That’s why, every so often, I want to share a TED learning that might be useful to our customers.
In his talk What I Learned From Going Blind in Space,1 astronaut Chris Hadfield described…well, that. He was outside the spaceship when it happened, attached to so-called ‘safety’ only by a tether and the voice of Command in his ear. He told about the training he’d been through that allowed him to stay calm. Continue reading
If your life includes teaching or parenting middle schoolers, you’re probably aware of these popular tween obsessions—slime, fidget spinners, and water bottle flipping. Whether you’re getting a break from these trends or about to start dealing with them in your camps and classes this summer, here are some of the pitfalls and payoffs of these crazes, according to these news articles: Continue reading
We’d never presume to tell anyone how to be a good parent, but we would direct your attention to a great conversation we had this week with two women who have lots of experience navigating parenting and family life at camp. Continue reading