How many times as a kid did your mother or caregiver urge you outside because you needed to “run off some energy” or “get the wiggles out” or “soak up some good, old-fashioned sunshine”? (Sure, she also wanted you out of her hair for a while, but that’s beside the point.)
On the heels of Mother’s Day, I’m realizing that many of us believe fresh air and exercise are good for us because our mothers told us so—not just because of all the research studies we’ve read that indicate kids’ playtime in green outdoor spaces reduces symptoms of attention disorders and improves results on standardized tests.1
Summer is upon us. Are you feeling it? Supplies, facilities, parent and staff communication all compete for your attention. Not to mention prepping your own family for this busy season – new swimsuits and Crocs; backpacks with insulated water bottles, sunscreen, and Ziploc bags – and labeling EVERYTHING!
Feeling prepared has a lot to do with planning and focus, so with those things in mind, we’ve started a summer readiness checklist for you. Download the checklist. Continue reading
How & Why To Make a Selfie Video
May is your last chance for a quick promotion to fill capacities for your summer programs. If you’ve still got room for more registrations, here’s an easy, cheap, last-minute marketing idea: Create a short, selfie video like the one below.
Even if it’s not your favorite medium, there’s no denying the power of video. By 2019 experts say that video will represent more than 80% of all internet traffic; for the U.S. it will be more than 85%.1 Continue reading
A Spanish teacher in Highland Park ISD, Highland Park, Texas, for 9 years, Katherine Herron started ¡Hola HP! tutoring so she could work while staying home with her kids. But when her business exploded, the demands of her new career threatened the lifestyle she planned for her family. Continue reading
Who are your best customers – the ones who love your camp or class in the most tangible ways? They recruit their friends. They sign up during Early Bird registration. They read and respond to your emails.
How would you like to bottle some of that customer love? To know exactly what you’re doing right for those people, so you can keep pleasing them and multiplying their influence to the benefit of your program? Continue reading
More than 1 billion people will participate in Earth Day 2017 on April 22, now the largest civic observance in the world.1 With your collective interests in the health and wellness of young people, nature, and the community, many of you care deeply about environmental issues. But whether you’re a tree-hugger or not, Earth Day is a great opportunity to connect with your tribe, which most definitely includes lovers of Green. Here are some last-minute ideas: Continue reading
As you gear up for your busy season, you may think summer should be your only focus right now. However, you can get a jump on marketing for the coming year by doing this one thing NOW: Continue reading
Crafts have become a staple in camps and classes of all kinds, keeping kids busy with their inexhaustible potential for fun and learning. But ask any parent or youth director, and you might hear something about the dark side of crafts. They can easily become expensive, messy, and wasteful. Continue reading
Tyra Damm was widowed in 2009 when her husband Steve died of a cancerous brain tumor at 40 years old. Since the time of his diagnosis, Tyra has written a beautiful and penetrating blog about their journey as a family, including her transition to single parenthood. She also writes related columns for The Dallas Morning News.
Since today is National Single Parent Day, we called on Tyra to share some practical ideas about how camp and class directors could broaden their reach to children of single parents. Continue reading
Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1
But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading