Social Media: The Numbers Don’t Lie

social_media_bullhorn.flippedWe’ve been championing the use of social media to promote your camp business for awhile. If you’re not sold yet on its importance, maybe these statistics from the 2013 Pew Research Center Social Media Update will convince you otherwise.

Dive in to learn how these Facebook, Twitter, Pinterest, Instagram and LinkedIn demographics affect your market. You’ll get a better picture for who your potential customers are and where to cross paths.

Keep in mind that 73% use some sort of social media outlet and 42% of all adult users use multiple social networking platforms.

POPULARITY AMONG MAJOR PLATFORMS AMONG ALL INTERNET USERS

 71% use Facebook
22% use LinkedIn
21% use Pinterest
18% use Twitter
17% use Instagram

Facebook graphic.2FACEBOOK DEMOGRAPHICS

71% of all internet users use Facebook

 Facebook is still the most used social media platform

Facebook demographic 1              Facebook demographic 2Facebook demographic 3

Twitter graphic

TWITTER DEMOGRAPHICS

18% of all internet users use Twitter

Twitter demographic 1

        Twitter demographic 2Twitter demographic 3

Pinterest graphic

PINTEREST DEMOGRAPHICS

21% of all internet users use Pinterest

Pinterest demographic 1

  Pinterest demographic 2Pinterest demographic 3

Instragram graphic

INSTAGRAM DEMOGRAPHICS

17% of all internet users use Instagram

Instagram demographic 1

   Instagram demographic 2Instagram demographic 3

Linkedin graphic

LINKEDIN DEMOGRAPHICS

22% of all internet users use LinkedIn

LinkedIn Demographics 1

LinkedIn Demographics 2LinkedIn Demographics 3

(Note: all percentages are based on all the online adults who use each platform.)

SUMMARY

If nearly 3/4 of all adults online are on social media–you need to be there too!

Your Turn: On which platform do you see the most engagement? What do these demographics tell you about your social media strategy?

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About Gina Calvert

Gina Calvert is the Senior Marketing Writer for ACTIVE Network, providing marketing and business resources for active lifestyle organizations across a range of markets, including government, nonprofits, camps, schools and endurance events, for more than six years.