Attracting Millennial Parents to Your Private School

As educators and students gear up for the first day of classes, private schools simultaneously recruit to fill open spots this fall and prepare for next year’s recruiting season. For many, application deadlines loom in January. For siblings of current students, deadlines may be as early as November.

Now’s the time to sharpen your tools and techniques to help families find the perfect fit in your school. First, let’s take a good look at your prime customers. Continue reading