How Turning Inquiries Into Camp Registrations is Like Trying to Get a First Date

In a blogpost from last year entitled Spring Fling or Summer Romance, one of our Account Managers compared the camper/parent relationship to a romance. She described how the necessary steps to get a second date are parallel to getting campers to return for a second season and creating customer loyalty.Y

In the spirit of that metaphor, I’d like to explore how to turn that first spark of attention into a first date…or, in the case of camp, how to turn inquiries into camp registrations. Continue reading