Told a Good (Data) Story Lately? Part 1

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Have you ever thought of storytelling as a venue for increasing sales? A recent article in Forbes says it succinctly: People hear statistics, but they feel stories.1 According to Forbes, when you package business data into a story, you help your audience move from the logical side of the brain to the emotional side of the brain.

Do you have a way to gather trustworthy data? Continue reading