Pre-Summer Communication for Camp Directors: Share the Benefits of Camp

Share the Benefits of Summer Camp with Parents

Parents who grew up going to camp every summer are likely aware of the benefits those experiences provided. But what if they didn’t?

The pre-summer weeks are a great time to emphasize the positive effect your camp can have on kids’ minds and physical health. Plus, a well-timed email can spur a decision if parents or kids are still on the fence, filling last-minute vacancies in your sessions. Continue reading

How Our New Consumer Demand Generation Program Builds Buzz Around Your Program

If you’ve been dipping your toes into the world of marketing, you’ve likely heard the phrase consumer demand generation. Simply put, it means to generate a demand for your camp or program among consumers.

If you’ve dived into the deep end of the marketing ocean, you may have decided that trying to generate interest in your programs is harder than it looks and more than you can handle if you’re wearing all the hats. Continue reading

How to Inspire Parents Who are on the Private School Fence

private school recruiter

For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading

Do This Now: The Best Last-Minute Marketing Tactic for Summer Programs

How & Why To Make a Selfie Video

May is your last chance for a quick promotion to fill capacities for your summer programs. If you’ve still got room for more registrations, here’s an easy, cheap, last-minute marketing idea: Create a short, selfie video like the one below.

Even if it’s not your favorite medium, there’s no denying the power of video. By 2019 experts say that video will represent more than 80% of all internet traffic; for the U.S. it will be more than 85%.1 Continue reading

How to Master the Double Challenge of Reaching Parents AND Kids, Part 2

Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1

But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading

Told a Good (Data) Story Lately? Part 1

whats-your-story-blog-image

Have you ever thought of storytelling as a venue for increasing sales? A recent article in Forbes says it succinctly: People hear statistics, but they feel stories.1 According to Forbes, when you package business data into a story, you help your audience move from the logical side of the brain to the emotional side of the brain.

Do you have a way to gather trustworthy data? Continue reading

Marketing: The Art and Science of Making Impressions

How do YOU stand out against the competition-In our recent poll about the top challenges schools or camps like yours face, 4% of respondents said they’d like to “better reach and engage the right audiences through marketing but don’t have the time or resources.” [View the challenge of 600 respondents]

Learn more about our Launch Consultants, free marketing services for customers.

Make an Impression

Many people are overwhelmed with marketing – the options, the expense, and most importantly, the time it takes. It helps if you understand what marketing is, at its essence. It’s about making impressions. Saying or showing something in such a way that someone pauses and takes notices, if only for a moment. Continue reading