How Our New Consumer Demand Generation Program Builds Buzz Around Your Program

If you’ve been dipping your toes into the world of marketing, you’ve likely heard the phrase consumer demand generation. Simply put, it means to generate a demand for your camp or program among consumers.

If you’ve dived into the deep end of the marketing ocean, you may have decided that trying to generate interest in your programs is harder than it looks and more than you can handle if you’re wearing all the hats. Continue reading

How to Inspire Parents Who are on the Private School Fence

private school recruiter

For parents investigating private schools, marketing isn’t business, it’s personal.

The money, time and energy that parents invest in a child’s formation could be spent in a million ways. In light of all the things clamoring for their priorities, we can get behind these words from Go Camp Pro that families “don’t want to be marketed to, they want to be sold.”1 Continue reading

Do This Now: The Best Last-Minute Marketing Tactic for Summer Programs

How & Why To Make a Selfie Video

May is your last chance for a quick promotion to fill capacities for your summer programs. If you’ve still got room for more registrations, here’s an easy, cheap, last-minute marketing idea: Create a short, selfie video like the one below.

Even if it’s not your favorite medium, there’s no denying the power of video. By 2019 experts say that video will represent more than 80% of all internet traffic; for the U.S. it will be more than 85%.1 Continue reading

How to Master the Double Challenge of Reaching Parents AND Kids, Part 2

Earlier this week we highlighted some ideas for marketing to parent customers – particularly millennials – now the largest generation in nation.1

But your customers also include children and teens. While some advocates might discourage marketing to children in any form,2 we want to point out that principles for making sales and reaching kids can go hand in hand. Continue reading

Told a Good (Data) Story Lately? Part 1

whats-your-story-blog-image

Have you ever thought of storytelling as a venue for increasing sales? A recent article in Forbes says it succinctly: People hear statistics, but they feel stories.1 According to Forbes, when you package business data into a story, you help your audience move from the logical side of the brain to the emotional side of the brain.

Do you have a way to gather trustworthy data? Continue reading

Marketing: The Art and Science of Making Impressions

How do YOU stand out against the competition-In our recent poll about the top challenges schools or camps like yours face, 4% of respondents said they’d like to “better reach and engage the right audiences through marketing but don’t have the time or resources.” [View the challenge of 600 respondents]

Learn more about our Launch Consultants, free marketing services for customers.

Make an Impression

Many people are overwhelmed with marketing – the options, the expense, and most importantly, the time it takes. It helps if you understand what marketing is, at its essence. It’s about making impressions. Saying or showing something in such a way that someone pauses and takes notices, if only for a moment. Continue reading

Ask them to “Like” you

Most camps spend resources on marketing, often using traditional media sources such as local newspapers, magazines or direct mail campaigns, others will branch out and use their camp alumni to help recruit new campers.  (Camp Alleghany Best Practices)

As we are entering the new “Thank You Economy” camps should look to what opportunities are available to increase exposure and campers through their social media outlets such as Facebook.   The key here is not just to get them to see your Facebook page but to “like” your Facebook page.    This “like” will in turn allow you to share continued content with your new “fan” through their Facebook wall.  

Traditional media outlets such as direct mail or print have a one-time shot to grab the reader’s interest, Facebook allows you multiple opportunities to engage your audience with several mediums such as pictures, videos, stories and more.   Large companies such as Taco Bell have used free products to earn “likes” on Facebook recognizing that getting to reach out to a core group of customers over and over again for free has a very real value.

Camps can run “like us “ campaigns through their existing Facebook fan base by asking them to “share” the site with others, their mailing lists by encouraging “likes” on Facebook with offers of camp merchandise or discounts or by just word of mouth.  Be sure to run campaigns like these for limited times so not to fatigue your audience.   

By Anthony Owens

Anthony is a Social Media Advocate,  Account Executive for the Active Networks Camps division and Founder of LetsTalkCamp.com. Feel free to contact him @ anthony.owens@active.com