How to Respond to Negative Social Media Comments

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Would you say you deliver superior service to your customers? 80% of companies think they do. But guess what? Across the board, only 8% of their customers agree.

Ouch! Most of us are clearly out of touch and have a lot of work to do when it comes to recruiting an army of “Raving Fans.” Getting feedback on our customers’ experiences is critical, and now more than ever, social media provides just the platform to get the inside scoop on what people are experiencing – good or bad.

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