3 Tips for Social Media Fundraising

Social media is rapidly influencing the tone, tools and methods traditionally used for all kinds of communication—including fundraising. Last spring the website Nonprofit Tech for Good reported that 21% of peer-to-peer fundraising dollars are the result of a direct click-through on social media.1

But social media has a way of making us feel agitated and overwhelmed, especially when it comes to developing and managing effective strategies for our bottom line. So, let’s take a deep breath, and consider the long game. You may not be a social media expert, but if you’re at the helm of a private school, youth organization, or camp, you already possess the foundational skills for an effective social strategy. Continue reading