For those of you using social media to promote your business, we know from experience that every post, tweet and status update can feel like a shot in the dark.
Sometime you surprise yourself and do a happy dance at your desk as you see the likes and shares increase before your eyes. Other times you hit “enter” and wait, silently, imagining your carefully crafted content spiraling down a dark, black hole. “Hello? Hello? Is anyone out there..?” Continue reading