Your upcoming sessions are filling up—but not evenly.
For some camps, half-filled sessions can present a business risk. For others, last minute registrations represent almost pure profit. Either way, it’s not a time to coast. Step up your marketing in the last few weeks before sessions start with these 3 tips:
1. Targeted Discounts
Ok, this one’s a no-brainer. Of course, you use discounts. The trick is in getting the message to the right people. Segment your email list into one of these groups (or others) to offer a sweet deal with a fun coupon code to parents of:
- Former campers
- Current campers with siblings
- Campers who might like to bring friends
2. Social Media Contests
How about a contest around open spots? Maybe something like:
“Only 7 spots left! Be the first to post or tweet using #iwannawin and get 50% off for you and a friend. Remaining spots will be filled in order of posts at a 20% discount.”
Be sure to take note of contest learnings and thank all entrants for participating.
3. Parent Ambassadors
Hopefully, you’ve got some parents who are consistent promoters of your camp or a few that have a lot of social collateral (i.e. thousands of Facebook and Twitter followers).
Ask them to encourage their friends or those in their social media circles to grab remaining spots. Incentives for posting and tweeting on your behalf could include coupons at the camp store for their child. Or empower them to offer a free t-shirt coupon or other kid-friendly incentive to sweeten the deal.
Variations on a Theme
These three ideas are really just variations on a theme of motivating others to help you by combining:
One of our customers reduced their advertising budget by 60% using a combination of these strategies, while steadily increasing participation and consistently filling last minute openings.
To pick up a few more marketing ideas for meeting and exceeding camp session capacities, grab our Strategic Marketing Playbook.