Pokémon GO is officially the most popular digital game of all time!
Even if you took a break from technology this summer, you’ve most likely heard about the phenomenon driving kids and adults to seek out digital creatures in an augmented reality at unprecedented rates:
- 21M daily active users in the US alone
- $23 billion value increase for Nintendo in weeks following the game’s release
- 645M+ posts, shares, reactions, and comments about the game on Facebook