10 Reasons Why People Send You Money…


(and other insights to boost year-end fundraising)

It’s that time of year again. And I don’t mean snowflakes and jingle bells—it’s time to make donor appeals for year-end giving. Even if your organization isn’t a nonprofit, you can be a part of the extraordinary generosity that continues to rise for heartfelt causes, as evidenced by last week’s Giving Tuesday, which raised $168 million through 1.56 million online gifts. Continue reading