Let me first thank you for your question and welcome you to the discussion.
You have a great question and my answer is simple…GREAT CONTENT!
Now, you might be thinking “sure, that’s a simple answer but how do I do that?” There is a blogging principle of the 3 C’s. Comments, Conversation and Community. These 3 C’s are huge with social outlets such as Facebook and the good news is that Facebook helps make the process easy.
I would encourage you to use different medium such as pictures, quick status updates, videos etc. to help tell your camps story. Pictures evoke comments, status updates and questions start conversations and videos help promote a sense of community with your camp.
I would love to hear what any other camps have to say or any ideas they have to help with Facebook.