2016 Camp Program & Parent Surveys Infographic

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Building Your Customer’s Lifecycle

In December 2015, ACTIVE Network® surveyed over 1,400 parents to gain insight into buyer behavior. We asked how they find programs, what factors influence their purchasing decisions, when they look for new camps, programs and more.

We then surveyed program and camp directors using the same questions so we could compare program offerings and strategies to what parents are looking for in a program. We analyzed the data and pulled powerful statistics to compose an optimized customer lifecycle to share with you. We’ve also provided recommendations to develop strong and loyal registrants. This infographic breaks it all down.