• Beautiful Email Templates
  • Camp Merchandise Integration
  • Social Media Sharing
  • Digital Marketing Consultants
  • Built-in Analytics & Reporting
  • Promotions, Discounts and Coupons


Want info now? Call 888-820-5808


Automate and stand out by using modern marketing and communication tools that are fully integrated with your ACTIVE camp management and online registration software.

Camp Marketing Tools that Drive Revenue

Beautiful Emails

Use pre-built email templates or customize and save templates with your logo, camp photo, and contact info for your camp marketing. Upload your own header and footer and add links to your social media channels such as Facebook and Twitter. Schedule your emails, import contact lists and email targeted groups to connect with the right families at the right times.

Promotions, Discounts, and Coupons

Entice families to register and fill your last remaining bunks or spaces by issuing time-limited coupon codes. Offer incentives such as early-bird discounts and last-minute registration promotions. Push special offers to specific groups and get up-to-the-minute tracking info on your coupons.

Sell Camp Merchandise

Upsell registrants by offering camp gear directly at check out. Merchandise quantities are automatically updated after each purchase, eliminating time-consuming administrative work. Track merchandise contribution to revenue with merchandise reports.

Camp Marketing & Communication Resources

Marketing Toolkit for Camp Directors

Download this toolkit to get 5 valuable resources to help aid you in building your brand, creating emails that convert, engaging in social media and getting found on Google.

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4 Great Marketing Tips in 15 Minutes

Get started on a strategy for ramping up your online presence. This 15-minute webinar will provide a quick overview of today’s top 4 marketing methods.

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Camp Program & Parent Research

Gain insight into your buyer’s behavior with the latest research on camp parents. Discover the main influencer of their purchasing decisions and more!

Access Data

Camp Marketing Strategy and Services

Get customized marketing assistance specific to your industry with the help of our Digital Marketing Consultants. Get advice on implementing email marketing campaigns, social media, brand, SEO and digital optimization.

Demand Generation Services

ACTIVE’s demand generation services efficiently & effectively target your customers on the digital channels they’re already visiting. Whether you currently have paid media running or have not yet engaged, our services will get you increased exposure while providing maximum return on spend. Our end-to-end demand generation services include ad creation and testing, demographic targeting, day-to-day bid management and detailed reporting.

Share. Convert. Repeat.

Social Media Integration

Take advantage of social media networks to increase your camp registrations. In a single click, your camper parents can share that they’ve just registered their child at your camp. Include social media links on your emails and encourage people to engage on your channels.

Website Services

Does your camp website need a boost? Work with our designers for a brand refresh or to develop a new website with integrated online camp registration software.

Analyze Results

From built-in email analytics to track the performance of your campaigns to transaction reports, Camp & Class Manager has all of the tools you need to tie your marketing efforts back to revenue.

ACTIVEkids Online Marketplace

Your programs are automatically posted for millions of parents seeking kid-focused events and activities:

  • Free listings extend your reach to millions of participants
  • Family-friendly portal broadens yet targets parental search
  • Customizable filters personalize results based on age, gender, interest and location

“In the email they created for us, they immediately captured our tone and voice, and it was clear that they really just got who Camp Broadway was.”
Kerry Dineen Community Engagement Manager

Proud Member & Supporter

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